Digital Marketing vs. traditional marketing

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The new digital way of advertising is more focused on efficiency and less on volume. The main goal is to produce ads and relevant content tailored specifically for the profile of people more inclined to buy something from you (your buyer persona).

In that context, Digital Marketing values automation and intelligence. It benefits from a volume of data that was simply impossible to gather and analyze when traditional channels were the only ones available.

That means real-time tracking and the flexibility to adjust campaigns quickly. It is the best way to embrace new channels, adapt to new demands and identify new opportunities on the market.

The focus on data and engagement is actually the core of what makes digital so malaysia cell phone number list much different today than traditional marketing was in the past.


A lot more can be pointed out when we are talking about what sets these two strategies apart.

Let’s take a look at the main topics that explain better this contrast!

Reaching vs. attracting
One of the main differences between Digital and Traditional is in the perception of what you need to do to be successful. It is a matter of going after your leads vs. inviting them to come to you.

Tradtional strategies put the brand out there in instigating ways to quickly capture the audience’s attention. They need to impact and leave a mark every time an ad is displayed.

Then we have online channels that rely on relationships and connections, a two-way street inviting the public to be part of the brand’s life.

Instead of only reaching, Digital Marketing uses meaningful content to lay a path that attracts new leads and guide them straight to you.

Interaction opportunities
A big difference between both methods is how Traditional Marketing is way more distant than Digital when we analyze brand-client relationships.

Telemarketing is a traditional way of opening a straight conversation with a lead, but it usually works for sales, not advertising. Events are a thing too, but you can’t do them every day.

In Digital Marketing, interactions are vital. You build a closer, more direct and controlled connection with leads.

Also, you know how your strategy is impacting them and you can quickly build up from that.

Results tracking
Seeing the audience’s reaction in real-time is what really sets both ways apart. Think about a TV ad.

How can you know exactly how many people watched it? What they did after watching? How did they perceive your brand and your product?