This kind of action, that links a positive experience

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In 2017, Nutella launched two interesting campaigns one in Amsterdam and the other in Australia and New Zealand. In the first, the brand put an interactive panel to compliment the pedestrians and gave them Nutella jars.

Making them smile, the enterprise created a good memory associated with it. Since they also gave a sample of the product, the audience would consume it and remember the experience.

with the brand, is useful to engage the customers and build confidence in it.

The second campaign was launched simultaneously to promote Nutella’s mood-labeled jars. Interactive panels were placed in both countries.

They were capable of recognizing shopper’s facial expression to generate india cell phone number list a jar with a label according to his or her emotion and commenting or complimenting to draw attention.

This action showed that the brand offers products to fit the customers and increased brand awareness.

6. Travel Leaders Group
Travel Leaders Group, a travel agency that offers trip planning services to corporate, luxury and leisure segments, launched an interactive marketing campaign to increase engagement and conversion rate.

This campaign was successful because the company was able to stimulate the prospects to move through the sales funnel for allowing an immersive experience.

It includes two quizzes that present them suggestions of places to go according to their preferences, interactive planning calendars, customers pictures, and slideshows to help the prospects to discover destinations.

7. BASF
BASF, a chemical company that is considered the largest in the world, created a campaign to analyze chemistry’s role in major global challenges (food, urban living, and smart energy) to celebrate its 150th anniversary in 2015.

BASF North America decided to launch a microsite to present its findings instead of releasing a static white paper.

The content provides detailed information on the most remarkable ideas of the white paper dynamically.

It proposes solutions to prevent damages from extreme weather, as it occurred in New York in 2012 as a consequence of Hurricane Sandy.

The audience can explore the content freely, taking its time. It is a stimulating experience that encourages users to look into all the assets.

Consequently, the average time spent with the microsite was more than 12 minutes, which shows that it is engaging.

In addition to that, it boosted the downloads of the white paper and conversion rates — almost 60% of the visitors that downloaded the white paper converted.