How to Create Interactive Calculators for Lead Generation

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Let’s start with the basics!

If you have a company, you need customers to meet growth goals, generate revenue, and create brand awareness. This is where a lead generation calculator can help your marketing and sales teams through the funnel, from the top to the bottom.

Interactive content can take on many forms like videos, quizzes, assessments, and infographics, for instance.

Within this guide, let’s talk about one of the most used among them, the interactive calculator, which acts as an extra hand for any business standing out from the crowd.

The tool simplifies all the way to achieve what you have planned so far in your interactive marketing strategies.

Meanwhile, it also helps to attract more attention online, engaging and guiding leads to higher conversion rates.

Want to learn further how to generate active content and turn sales leads into customers? So keep on reading this guide!

What is an interactive calculator?
What are the benefits of a lead generation calculator?
How to build the path through lead generation success?
Wrap Up
What is an interactive calculator?
Let’s start with concepts. First of all, do you know what an interactive calculator is?

It’s a great tool for lead generation because it’s built to solve problems and answer questions based on formulas during the mid-stage of the buyer’s journey.

Briefly speaking, it’s an interactive tool that takes inputs from users and turns them into data and numerical results for your marketing and sales teams. So they may figure out specific solutions to their “pains” immediately.

Meanwhile, it also provides answers to your customers’ needs and most frequently asked questions:

what will the ROI be if I purchase it?
how much does this product/service cost?
how much will this solution save me?
When they are evaluating all options available before a purchase, the armenia cell phone number list calculator grants some unique insights such as ROI (Return on Investment), payments, or even savings, as we showed through the questions above.

It’s a two-way tool, good for potential customers and good for marketing and sales teams.

Whatever the outcome is, it can show the final push your lead needs before making a purchase. The lead generation calculator can be used to educate your customers with valuable and personalized content while promoting potential benefits they could expect when getting a product or service.

Remember when we said that the lead generation calculator is one of the most used interactive tools?

It has a great advantage compared to other resources because there is no need for direct interaction with a seller, which makes it more appealing.

Besides, it can be used at any stage of the sales funnel. However, the tool tends to be more effective from the middle to bottom of funnel, where it helps leads to find the right solution for their problem.

For example, a calculator that showcases how your company can make the customer saves money every month with the energy bill.