How to choose a good SEO Specialist

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Now that you have a clear and precise overview of the SEO Specialist figure and the fundamental role he plays in digital marketing , it's time to answer a very important question: how do you choose a good SEO Specialist ?

Given that the actual kenya cell phone number list success of your website depends on his work, it goes without saying that you certainly cannot rely on the first "expert" that passes by. Luckily for you, however, there are a series of parameters that you can easily evaluate and that allow you to understand if and how much an SEO Specialist is qualified :

check the work done previously and the “freshness” of the results achieved , which means not only making sure that the website is well positioned based on the chosen keywords, but also that the work methodology is constantly updated in compliance with the new search engine algorithms;

check his reputation , making sure he is a serious professional, with extensive and proven experience behind him;
make sure you don’t play a double game by also optimizing your competitors’ websites;

look at any reviews that previous customers have left for them , browsing on social media and any other platform that can help you understand the feedback obtained by the SEO Specialist;

be wary immediately if you are given a quote without first knowing your website in detail and the objectives you intend to achieve;
find out about the strategy you intend to use , which should be as specific and targeted as possible;
choose an SEO Specialist who can also help you improve the user experience , in case you are unable to obtain the conversions you hoped for.
An SEO Specialist who faithfully reflects all the requirements listed is a serious professional to whom you can entrust the future of your website and your business without problems. So pay close attention in his choice and, above all, make sure you turn to the right professional figure .