Hubspot Inbound Marketing

[nusaibatara]

As we have seen, today's Inbound Marketing is based on 4 phases that have as their final objective that of maintaining the relationship with the consumer and cultivating their trust.

When HubSpot introduced the concept of Inbound Marketing in 2005, however, it developed a methodology based on a three-phase cycle:

Attract : the goal is to latvia cell phone number list capture the attention of the potential customer, through valuable content.

Engage : This involves engaging your audience by presenting data and solutions that reflect their needs and interests.

Delight : The focus is on positively surprising, providing support and assistance to enrich the shopping experience.

These phases, integrated within the “Flywheel” concept developed by HubSpot, precisely outline the customer's path along their Customer Journey .

By envisioning the sales funnel management process as a wheel in motion, HubSpot takes a company-wide approach to eliminating obstacles that could prevent the cycle from running smoothly.

While the basic concept of HubSpot Inbound Marketing is similar to today's Inbound Marketing, there have been evolutions in the approach and practices carried out through this strategy over the years. This is due to the natural development of technologies and channels that were not present or were in their infancy in 2005, including social media.