Press office for startups leads Deduz to be featured in the media

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Darwin Startups is one of Vocali's press office clients. The company selects, invests in, and accelerates startups through programs that are tailored to each business. Our partnership with Darwin provides for the promotion of accelerated companies through press office work , whether to release institutional material, or to announce the launch of a specific product or service, investments, new acquisitions, or other matters that are considered relevant.

Among the startups that have benefited from Vocali's strategy is Deduz , which focuses on the condominium ecosystem. The objective of the work we carried out was to promote the cashback service integrated into the condominium, that is, the resident buys and earns credits, which are deducted directly from the condominium fee.

Through Deduz Cashback, bakeries, markets, pharmacies and singapore telegram data commercial establishments that are already part of people's daily lives are registered on the startup's platform and generate an amount that is deducted from the monthly fee. In addition to reducing the amount paid by residents, the initiative helps to strengthen local commerce.

The material produced also presented Deduz Portability, aimed at large projects in condominiums. With this service, Deduz representatives meet with the condominium managers to discuss the project that will be carried out, the company indicates suppliers and the budgets of each of them. Once the deal is closed, the total amount spent on the project receives cashback, which is distributed to all residents of the condominium.

The challenge
Deduz had never done any kind of press outreach. To kick off the project, we interviewed the company's CEO to understand his expectations regarding the work, what Deduz's main differentiators were, and how it stood out in the market.

Our goal was to get articles or interviews in important media outlets in Santa Catarina as a way to attract even more people interested in the services provided by Deduz. The main challenge was to develop and offer journalists material that would show that the Deduz Cashback and Deduz Portabilidade services were relevant topics for the media outlets' audience, and that investing in these services would only bring benefits to the condominiums as a whole.

The results
In terms of our advertising strategy, we targeted the most relevant media outlets for the startup. We achieved very significant results: the CEO was interviewed by Tech SC , one of the most important technology programs in the region. In addition, he was also interviewed by Canal Empreender , which is part of a partnership between Band Nacional and Sebrae. SC Inova was another important outlet that promoted the services offered by the company.

Have you ever thought about how your company can stand out in the press? Contact us and see how Vocali can help your business become newsworthy .