What is a marketing funnel and how to include it in your marketing strategy

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marketing funnel
The marketing funnel is called this way because it is graphically represented by a funnel , divided into stages, which represent the user's path towards conversion.

While in the distant 60s the luxembourg cell phone number list customer journey was linear and the communication and brand promotion channels were fewer than today, today this system is much more complex.

In fact, the Internet has radically changed the approach of users to brands: when they search for information, they have many channels available, including social media, to understand which is the best product to satisfy their needs.

Furthermore, the path to choosing a product is influenced by the reviews that users read online.

This means that the touch points between users and brands are many more than in the past and that, therefore, the marketing funnel is a formula in continuous transformation.

Let's now see how the marketing funnel has evolved and what is the best way to exploit it in the modern market in order to acquire customers and increase your sales .