Starting digital marketing without a strategy is like taking control of a ship and not knowing where to steer, not having a map, and having a storm approaching.
As with all aspects of business management, it is necessary to follow a plan that will lead us to the desired objectives.
To do this, the first thing you need to consider is conducting a ig database situational analysis: analyzing the external factors surrounding your brand. That is, industry data, such as the market, customers/consumers, and competitors.
Next, analyze your immediate environment (for this study, we recommend tools like Porter's Diamond and Blue Oceans). Next, the general analysis: determine the external, non-proximate factors that affect or could affect your brand or company.
It is recommended to conduct this analysis with a PEST environment study, identifying political, economic, social, and technological variables that could harm or benefit your strategy.
Why Do Digital Marketing?
Here are some reasons why digital marketing is a good decision:
1. Digital Marketing is More Profitable than Traditional Marketing
This is especially important for companies that don't have many resources or are simply looking for the best return on their capital.
The Internet offers cheap and effective advertising channels.
2. Use Content to Connect with Customers
Digital content allows you to connect with consumers much more than billboards, direct mail, or public relations campaigns. Today, a company's online strength is directly related to its financial success.
3. It is useful for improving customer service
Technology has evolved so much that mobile devices are no longer considered simple alternatives to personal computers. For example, more than half of web traffic comes from mobile devices , such as smartphones.
So if you want happy customers, it's essential that you use a marketing solution designed for use on these devices.