Corporate travel is a growing market: in the United States alone, an estimated 1.3 million people travel for business each year. The sector grew from $1.6 trillion in revenue to $1.7 trillion between 2020 and 2021.
TravelPerk saw this niche and entered the market as a travel management ios database software. It has managed to stand out from the rest thanks to its simple interface for managing all aspects of a business trip: flight itineraries, expenses, and hotels, among others.
What has earned it a prominent position is its SEO positioning through a site that offers all kinds of resources: ebooks on the importance of monitoring and managing employee travel, and guides for planning and saving on these trips. It even offers templates for invoices and expense reports.
Adobe: SaaS for design and content creation
The best-known company in its field, which offered design suites like Photoshop and developed PDF as a universal text format, faced with the emergence of SaaS, this company faced an anti-software model: it therefore decided to migrate to a hybrid platform.
Thus, Adobe now licenses its software and serves a portion of its market through SaaS. This conversion has been successfully achieved thanks to SEO.
The underlying strategy has been to establish Adobe as the go-to brand for students, designers, and artists by leveraging its brand prestige and a service that combines free tools with paid ones.