Initially, Google Performance Max campaigns were a beta project that started with a form and was guided by Google's service to make proper and optimal use of this type of smart campaigns.
That's why it's important to initially learn about success stories moj database from this type of new campaign, which until now has been implemented only by Google. This is the case study about achieving Max Performance at MoneyMe.
First, you need to understand what Money Me is. It offers personal information quickly and easily and offers the option of having an electronic credit card. Its business objective is to enable loans to enable lenders to grow profitably.
This builds customer loyalty, leading to a growing product portfolio and, consequently, the development of innovative products, thereby maximizing the value earned from loans.
Since the challenge was known, the approach MoneyMe developed with the agency was to create multiple creative pieces, including videos, to showcase the proposal on different channels.
This generated confidence among consumers and tech-savvy individuals, and the campaign focused on promoting new personal loans and turned it into its flagship product.
Google Smart Campaigns were used, and after positioning, they switched to a CPA (cost per acquisition) campaign to more profitably scale the brand's positioning in the search engine and its ecosystem channels.