An alternative to report and research

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- Gated contenthen having aebsiteith blog posts you can provide lead magnets, embedded in theeb-page,ithin your content. This can also combine a small version that everyone can access and another, more exclusive lead magnet. This one can only be downloaded by entering email address or other personal details like phone number, company name, etc. Gated content is the next logical step in blog post content marketing. Just bringing people to aebsite and reading through a blog post is just part ofinning leads.


The more important one is converting blog reader to the russia number whatsapp next step, giving them more specific and more valuable information onhat they are interested in. This lead generation offer is using already existing content, it is just hiding the “premium” content,hich ishy it is so easy to createith no great effort. - Reports and infographics Downloadable reports can be used if you are active in a research-driven sector, e.g. Information technologies, Financial Energy or Clean energy.


Reports are very valuable content assets, but also take a bit to time to produce.are infographics. Infographics are also built on data and research, but provide much more condensed information. Infographics need a professional designer to produce but have the benefit to be re-shared and re-used across social media channels and different blog posts.hile it may be hard to capture email addresses from infographics, it's still a possibilityhen embedding the infographic into a valuable blog post.