Some of the best WordPress lead generation plugins and CRM apps use machine learning to score each of your leads. These scores are really useful because they tell you who is truly ready to buy and who isn't.
This is called “lead scoring.” It allows you to easily prioritize your most valuable leads from a long list.
You can think of lead scoring as a measure of how likely a user is to become a customer. The higher the score, the greater the chance of conversion.
Lead Scoring
Focusing on high-scoring leads is one of the easiest ways to increase conversions. Unfortunately, 79% of marketers aren't taking advantage of this significant benefit.
You can get started today by starting with the Complete Guide to Lead Scoring .
3. Use sentiment analysis to identify priority prospects
You'll also want to prioritize prospects who are angry or frustrated and physician database whose needs aren't being met. This way, you can contact them quickly to defuse the situation and offer a solution.
Artificial intelligence can analyze written communications to determine a person's feelings. This includes emails, social media interactions, form and survey responses, support tickets, and much more.
This is sentiment analysis, which allows you to classify a mood as negative, neutral, or positive. This allows you to find and address negative feedback more quickly and improve your online reputation.
OpenAI sentiment analysis
WordPress automation tools like Uncanny Automator can integrate with OpenAI to access sentiment analysis. This allows you to use it as a trigger for various automation actions on your site.
For example, if someone leaves a negative review for a product, you can use automation to create a support ticket labeled "Urgent" so a member of your team can contact them.