[Strategy] not working? Download this eBook

[Jahangir147]

This subject line is only six (or maybe seven) words long. Yet it contains a ton of information.

From these few words, your prospect draws several lessons:

You understand what they are trying to do.
You know their current strategy isn't working.
You have a solution to this problem.
Great, right?

Here are some examples of this title:

Marketing Not Working? Download This Ebook
Resistance Training Not Working? Download This eBook
Recipes not working? Download this eBook
Ensure you have the mentioned eBook so your prospects can download it.

Additionally, you can replace the word "ebook" with any twitter database element. It could be a template, a white paper, an audio file, a video, or anything else. 1973 Ltd directly asks you to download its marketing guide.

sample download guide subject line

Image via very good emails

14. Less than ___ = More than ___!
The equation less equals more is used in various marketing materials, but it also works in email subject lines. You communicate value in just a few words.

Fill in the blanks with information related to your industry. This could be related to the products or services you sell, or it could be related to the information you are willing to share.

The important thing is that there's an equation. People like to see things balance out, even if they hated math in high school.