Video is the best converting medium. It makes sense, because video brings your company, your product and your message to life. It is tempting to think of YouTube, Vimeo or soon even Facebook Watch when it comes to your online video strategy as a company. They are free and generate reach. You generate more brand awareness, and they can bring users to your site. In this article I will explain why you should consider your own video platform and how to approach this.
If the service is free, you are the product. But how effective is it really b2b email list to let a platform do your entire video strategy? Who is actually using who? Let’s take YouTube as an example. Here are their three objectives:
Attract visitors with your content
Learning from your visitors and your reach
Showing your visitors advertisements
Top 5 Risks of a Free Video Platform
These are the five biggest risks of a free video platform for your online video strategy: