Work tires us, digital distracts us, and frenetic rhythms alienate us. Always connected, always available, but ultimately increasingly distant from ourselves and others. It is no coincidence that burnout has become a widespread plague: 76% of Italian workers feel overwhelmed by stress and anxiety, and 68% check their phones even without notifications.
Fortunately, there are those who have started to say enough. And it's not about isolating yourself or running away to a desert island, but about rethinking the way we live. More and more people are rediscovering nature, embracing slower rhythms, choosing healthy and carefully grown foods, and creating authentic b2b email list human relationships. Change doesn't come from big revolutions, but from small daily choices. And the great thing is that it works. In Amsterdam, for example, a phenomenon is taking hold that seems to turn the clock back to the 90s. No smartphones, no constant notifications: just people meeting to talk, exchange recipes, knit or read a good book. And so pop-up cafés were born, places where leaving your phone aside is not just an option, but a conscious choice to live in the moment and create authentic connections.
But there are those who don't make it just a daily parenthesis, and have instead chosen to radically change their lives. And the one to tell the story of these "heroes" or "aliens" (depending on the point of view) is the YouTuber Bernardo Cumbo, who on his channel tells the stories of how you can go back to living in a more conscious and sustainable way. Cumbo talks about permaculture, communities that share resources and ideas, digital detox to free yourself from technological dependence . His motto, "sepofa'" , is a simple but strong message: yes, it can be done. Changing is not a utopia, it is a path that anyone can take.