The update has a major impact on, among other things, the performance insights of the organization. And on the possibility to target specifically when offering the advertisement. The expectation is that most Apple users (50% to 90%) will not give permission for tracking. This means that it will be impossible for some advertisers to apply remarketing with Facebook Pixel. Or that a large part, expected to be around 30 percent (in NL), of the remarketing target group lists will be reduced by advertisers who also advertise on other operating systems, such as Android.
There are some limitations to advertising due to the iOS 14 update. The main limitations are:
Difficulty in measuring conversions of app users and the target audience.
Decreased effectiveness of an ad. This is because you can target less precisely industry email list The reason for this is that certain specifications, such as age and gender, are not supported for website and app conversions.
Each app is allowed to run a maximum of nine iOS 14 campaigns at the same time. Each campaign is limited to five ad sets of the same optimization type. When a campaign is disabled, there is a 72-hour period before it is no longer counted.
You can only connect your app to one ad account. However, you can use the same ad account to advertise for multiple apps.
Limitation in estimating ad frequency. In other words, how many people will see the ad.
Delayed reporting of campaign data and conversion. Data can be reported up to three days later.
Increase in advertising costs. Due to the lack of sufficient information, the costs of predicting and optimizing the advertisement increase.
There are now only a maximum of eight conversion events available per domain (these can be both standard and custom conversions). Conversion events that are not among these eight can no longer be added as campaign optimization.