The problem is that this spiral of consumption does not stop in January. Much of what is purchased, from gifts to electronic gadgets, ends up quickly forgotten or, worse, disposed of incorrectly. The “disposable” objects that proliferate during this period – from plastic decorations to low-quality toys – fuel pollution, especially in the seas, which are already saturated with plastic. According to the 2024 Zero Waste International report, about 60% of the objects purchased for Christmas are thrown away within six months. This means that most of the products we surround ourselves with during the holidays have a short life cycle, with devastating consequences for the environment.
We can no longer consider industry email list sustainability as an individual choice. It must become a necessity imposed by the environmental reality in which we live. The climate crisis, with its increasingly evident effects - record heat waves, fires, droughts and floods - requires a drastic and urgent change in the way we consume, even during the holidays. Reducing the purchase of non-essential goods, choosing sustainable gifts and limiting food waste are actions that can no longer be postponed. According to Coldiretti, in 2024 food waste during the holidays reached record levels: about 25% of prepared food is thrown away. In a world where millions of people still suffer from hunger, this is a luxury we cannot afford.
Instead of fueling yet another rush to buy, reducing the number of gifts and focusing on durable products or experiences is not only a more sustainable choice, but also makes more sense from an economic point of view. Choose local products. Supporting the local economy by purchasing artisanal and locally made products not only reduces the environmental impact of shipping, but also helps small businesses, often crushed by competition from e-commerce giants. Less waste, more planning. Avoiding buying excess food and planning meals better can significantly reduce food waste. Donating uneaten food to those in need is a concrete step towards a more responsible holiday. Sustainable shipping. When shopping online, choosing slower and less impactful delivery methods or platforms that offer sustainable shipping options is essential to reducing your ecological footprint.