Facebook vs WeChat
Behind the scenes, Zuck has been working hard on his promise to make everything private. The integration of private messages on Instagram and Facebook is now a fact, now we just have to wait for the one with WhatsApp. By integrating the backend of these 3 platforms, it seems as if one app will be made of Facebook and Instagram. Just like WeChat in China, where you can chat, shop and pay. They probably think at Facebook that this is the only way to compete with the threatening Chinese competition.
In addition, Facebook has heard from the public that they are done with social media addiction phone number library By reversing small changes that were extremely addictive, we are slowly moving towards a new normal. A normal in which social media can once again become a 'simply' part of the communication mix, instead of the only option.
No more 'pull to refresh' on your message, still in your feed. Likes on messages are hidden and are less important. More Stories are viewed than messages, and you don't see views, likes and reactions as a viewer. Does that mean that content is king again? That there are no more tricks to bind people to you, and that it is all about the quality of your story and genuine interest in your target group.
Instagram on smartphone
Photo: Sigrid Bulens for Instaproof
Splitting Facebook, Instagram and WhatsApp.