The number of people accessing emails from their mobile phones is increasing every day, and all types of content are increasingly being designed and directed to this type of platform, so why should emails be any different?
Marketing emails are naturally structured vertically, which is already a big step towards adapting to the vertical screens of mobile devices, but it is important to consider the following points:
Use short text and large fonts, especially for headlines and important information.
Focus on touch space for interactive elements. On a computer, with the buy phone number list of a mouse, we click on interactive elements with much greater precision than on a mobile phone. Who hasn't experienced not being able to type a message correctly on WhatsApp because the letters on the keyboard are too close together? Right? Create large, well-spaced interactive elements, especially conversion CTAs.
5) Focus on the goal
Your content must always be aligned with the goal of your emails, think about which email marketing elements can help you achieve this goal in the best way.
For example, if you want your Facebook page to get more likes, show in your e-marketing the type of content you produce on that page, its relevance, and include a large button with instructions so that readers can easily get there directly.
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These are just 5 tips for you to build your email marketing campaign. We created an eBook with 10 tips on how to create successful emails. Let’s take a look, shall we?