7 tips for using TikTok for your business
As I wrote before, TikTok does not yet have separate features for companies or, for example, a special company account. But that does not mean that you cannot use TikTok for business purposes. I think that if you get on board now and do it right (!!), young people will actually gain more respect and appreciation for your company. So I will give you a few tips to make optimal use of TikTok.
When you create an account on TikTok, you get a standard account. Switch to a Pro account. Contrary to the name, this is free. With a Pro account, you get access to extensive statistics, such as number of video views, followers, profile views, your most trending videos and insights into your followers, by gender and location. Basically something like Instagram.
2. Use hashtags
You also use hashtags on TikTok to increase your reach. The average post contains about phone number list 2 to 6 hashtags, but there are also people who use 12 hashtags. You don't have much space for an extensive text on TikTok, which is why hashtags are also immediately visible. And to be honest, it looks a bit crazy to push your video with, for example, 30 hashtags, something that we find relatively normal on Instagram. I would therefore advise not to use too many hashtags. Only use the most important hashtags.
It can be smart to come up with your own campaign hashtag , as you often see with influencer campaigns on Instagram. This way, all posts from one campaign can be found under a hashtag and if you do it really well, your hashtag could even appear in the trending hashtags.