Additionally, you can create a new Moment from any tweet. Just tap the three dots on the tweet: you'll be given the option to create a new Moment to include the tweet in, or add it to one of the Twitter Moments you've already created.
Twitter Moments offers brands a new storytelling format, applicable to multiple actions. Here are some examples:
Event chronicle. Based on, for example, tweets from the phone number library hashtag. A way to compile the most impactful messages issued during the event, the most representative or interesting ones. It would be the equivalent of the Storify tool, only with Twitter content.
Collection of product tips. Created with the brand's previous tweets, this creates a short "tutorial" about the product or service that is easy to reference.
Press clippings. Collecting the most relevant news published on Twitter related to the brand or its areas of activity. This is used as a "customer service."
Content curation. Cataloged into "Moments" based on topics of interest to the brand. This is a way to position the brand as a leader or specialist in a specific sector or niche, and expand its influence.
A compilation of the best tweets of the week (or month). Featuring the brand's tweets that have achieved the greatest reach or engagement. A way to repurpose the most successful content and make it available to your audience again.
Product testing. This includes reviews that customers and Twitter users have posted about your product or service on the platform.
Retrospectives. If there's one thing Twitter Moments has going for it, it's that it doesn't impose a time limit on tweets added to a Moment: a way to create a time-based retrospective on a topic of interest to the brand, based on what's already been published.