What were the objectives before the start of the project

[mehadihasan123456]

The construction company EkaterinodarInvestStroy from Krasnodar was preparing to hand over 2 large residential complexes — Gulliver and Ekaterininsky Park. However, the situation on the market has become more complicated: in addition to high competition and rising advertising costs, the market is strongly affected by rising interest rates and the cancellation of a number of benefits for purchasing real estate. These changes reduce the number of buyers. The developer traditionally used contextual and media advertising for promotion, but in order to increase the reach of advertising messages and adapt to new conditions, marketing decided to launch targeted advertising on VKontakte.

To launch new advertising campaigns on VKontakte, EkaterinodarInvestStroy turned to the Like agency, which already had experience in promoting construction companies. The agency encountered the following twitter data difficulties while working on the project:

Expensive Leads : The cost of acquiring potential buyers was too high, which threatened the profitability of the project.
Low lead quality : Many leads came from people who weren't ready to buy, which reduced the effectiveness of your campaigns.
The need to achieve KPIs : The developer needed to receive a certain number of quality leads within the established budgets in order to remain competitive:
for the residential complex "Gulliver" - from 303 leads at 6,850 rubles;
for the residential complex "Ekaterininsky Park" - from 258 leads at 8,500 rubles.
The "Lika" team, together with the customer, actively joined the analytics of advertising campaigns in Roistat in order to control budgets, analyze campaign results and promptly make decisions to increase their effectiveness.