Effective introduction of a new SMM specialist

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It is impossible to objectively evaluate an employee's performance if they do not have clear expectations. Make sure you have an induction plan.

Your plan should include training the specialist on internal processes, familiarization with tools (if the specialist does not provide them themselves), clearly defining expectations, agreeing on a roadmap for social channels, etc.

Take the time to familiarize your professional with your australia phone number list brand standards to maintain your brand voice and ensure the content you create is consistent.

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