Risks of Outsourcing Email Marketing to an Agency

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A well-designed email strategy makes all the difference. By using an agency, you can get a higher return on investment, even after taking into account the cost of the team that will manage this area for your business.

Despite all the benefits, working with an email marketing agency can also be associated with certain risks. The higher the quality and professionalism of the agency, the lower the risk, but it is important to be aware poland phone number list of possible pitfalls.

1. Less control
When you hire an agency to develop and implement your strategy, you give up some control over the process. In many cases, this can be a plus, but for your team, it will be a significant change at first.

Clear communication, clear goals and pre-set expectations help reduce discomfort during the transition period.

2. Difficulties in communication
Marketing moves fast, which means your communications need to be just as fast, if not faster. Constant and open communication is critical when outsourcing email marketing.

Additionally, time differences can be an issue, making interactions difficult, and the lack of face-to-face meetings can create a sense of distance.