Amazon Seller Central is accessible from any device connected to the Internet, via the sellercentral.amazon.it site for the Italian market, or via the corresponding sites for the other European, American, Asian and Australian markets.
Amazon Seller Central is different from Amazon Vendor Central , which is the platform reserved for Amazon suppliers, i.e. companies that sell their products directly to Amazon, which resells them to end customers.
How Amazon Seller Central Works
To use Amazon Seller Central , you must first register as a seller on Amazon, choosing between two types of accounts: professional or individual.
The professional account has a fixed monthly cost of 39 euros (excl. VAT) and allows you to sell an unlimited number of products, access advanced management tools and optimize sales with services such as Fulfillment by Amazon, Single European Shipping Program, Amazon Advertising, Amazon Business and Amazon Brand Registry.
but provides a commission of 0.99 euros for each product sold, and is suitable for hotmail email list those who sell less than 40 products per month, without using additional services.
In both cases, you also have to pay sales commissions , which vary depending on the product category, and handling fees, which depend on the shipping method you choose.
Once registered, you can access Amazon Seller Central with your credentials and start creating your product listings, choosing between two modes: manual or automatic .
Manual mode requires you to manually enter all the product information, such as title, description, images, price, quantity, category, keywords, etc.
Automatic mode allows you to upload information via a CSV or XML file, or via integration software, which connects to your product management system.
In both cases, you must respect the Amazon catalog , which contains the identification codes (EAN, UPC, ISBN, ASIN) and the technical specifications of millions of products already present on the marketplace.
If the product you want to sell is not present in the catalog, you must request the creation of a new ASIN (Amazon Standard Identification Number), which will uniquely identify it.