These campaigns are ideal for reaching users with a strong purchase intent and for generating qualified traffic to your website.
Display Network Campaigns : These are campaigns that show ads on websites, apps, and videos that are part of the Google Display Network, a vast network of over two million sites that reaches 90% of online users.
These campaigns are ideal for increasing awareness of your brand, and for reaching users with specific interests or in the research phase.
Video campaigns : These are campaigns that show video ads on YouTube and other partner sites in the display network. These campaigns are ideal for telling your story in an engaging way, and for influencing users' decisions at every stage of the purchasing process.
Shopping campaigns : prices, and other useful information on the Google search results page or on Google Shopping. These campaigns are ideal for promoting your online catalog and attracting users ready to buy.
App Campaigns : These are campaigns that show your app ads across multiple channels, such as interior designers email list Search, Display, YouTube, and Google Play. These campaigns are great for increasing your app’s installs and in-app actions.
Google Ads: Discover the strategies and tactics to optimize your Google Ads campaigns 2
Google Ads Payment Methods
Google Ads offers different payment methods, depending on the type of campaign and the goal you want to achieve. The main payment methods are:
CPC (cost per click) : You only pay when users click on your ads. This mode is suitable for campaigns that aim to generate traffic to your website or app.
CPM (cost per thousand impressions) : you pay for every thousand times your ads are shown to users. This mode is suitable for campaigns that aim to increase brand awareness.
CPA (Cost Per Acquisition) : You only pay when users take a certain action, such as a conversion, a call or a subscription. This mode is suitable for campaigns that aim to generate concrete results.