But getting listed in search results for these queries

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But when it comes to local SEO, Google evaluates three additional factors.

Relevance: Google looks at how relevant your site and services are to the searcher's query. For example, if a user searches for "appliance repair near me," then technicians who list appliance repair as a service will be more relevant than local stores that sell appliances.
Distance: Search engines know how far a business is from the user's physical location based on IP address and location data. The goal is to return results with the most relevant local businesses to the user's israel phone number list query so that they return to the search engine for subsequent queries.
Notoriety: A brand's reputation and overall online presence are also a factor. Google considers reviews, recent content updates, response rates, backlinks, and more to determine how authoritative a brand is.
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Local Search Strategies That Boost Rankings
Armed with a deeper understanding of how local search works and what Google rewards businesses for, here are some strategies you can use to improve your local search results.

1. Optimizing your website for local search
This stage involves many small steps. Follow these steps to help local search engines find your business.

Start with a mobile-friendly site: 57 percent of all local searches come from mobile devices. To make money in this business, you need a mobile-friendly website. While most CMSs adapt to the size of the client’s device, you may find some odd aspects of your site when running a mobile-friendliness test. Fixing these issues will help improve your local search rankings.
Focus your site structure on the user: User-centric website design starts with thinking about the customer experience. Create a site architecture that is simple and easy to navigate so users can find what they came for.
Target local keywords: Include your city, state, or region on your site to help search engines understand the geography of your presence. This way, search engines can show your business in search results to the right people who are near your business.