Once you have Google Analytics set up on your website, you are ready for more advanced tactics. You should set up conversion information on your website, which tells Google Analytics what a conversion is. For eCommerce websites, this is completing a purchase. But on other sites, it could be filling out a form or booking a demo.
Website traffic only tells you a small part of the customer journey to purchase. You need to move on to the next step to see if that traffic is having an impact on your business. Maybe you’re driving a lot of traffic to your morocco phone number list site, but for some reason your visitors aren’t converting. This tells you that you need to update your user experience or strengthen your calls to action to encourage customers to take the next step.
To determine your site's conversion rate, you take the total number of conversions per month and divide it by the total number of visitors to your site (make sure you use the total number of visitors, not the total number of visits).
So, if you get 10 conversions per month and 1,000 site visitors, you'll have a 1 percent conversion rate. The average website conversion rate is 2.35 percent , which means you need to work to improve your conversion rate.