What makes our target customers tick, and how do they understand us?

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The buyer persona workshop provided a clearer picture of the company's target audience and their preferred information sources. In the content strategy workshop, REITZ finally developed a plan to address the identified pain points of the target audience with the right content.

reitz-natural-stone-technology-one-medialis-workshopIt's done: Filled pinboards at the end of a workshop (Source: one medialis)

Content marketing strategy workshop as a basis for the content strategy
In the content marketing strategy workshop, REITZ and one medialis ultimately developed a jamaica phone number data content strategy for the various buyer personas and their pain points. As a key element of the content strategy, REITZ integrated a blog on its website, managed via HubSpot. This positioned the company as a source of expertise and thus built trust among its potential customers.

"Sales always needs new ways to engage with customers. We can position ourselves with strategic content. This means I always have topics to engage us as experts and thus as consultants." – René Maschlanka (Sales)

REITZ also restructured its social media presence: The abandoned Facebook page was reactivated and filled with fresh content, and new profiles were created on LinkedIn and Instagram. The final step was the introduction of an editorial plan for the blog and social media.

The result: High-quality B2B leads through organic reach
The introduction of digital inbound measures has more than paid off for REITZ: Since the beginning of its collaboration with one medialis, the company has almost tripled its reach and recorded significant growth, especially in organic traffic. Social media channels now also generate a significant portion of website traffic.

Above all, the introduction of its own blog proved to be an absolute guarantee of reach for REITZ: On average, a post receives several hundred clicks within the first few months after publication – posts introducing employees are particularly popular. A significant percentage of these reach the blog via Google searches. Given that there are only five suppliers of components for precision machinery in all of Europe and that we are operating in a very niche industry, the high traffic figures are all the more astonishing.