Concept and services of marketplaces

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A marketplace is a large platform where many sellers trade various goods. It works like a market, where the seller pays for renting a place and gets the opportunity to sell their goods.

On the marketplace, you can sell your saudi arabia mobile number digits
own products and act as an intermediary. In addition, there is an opportunity to create an entire multi-brand store. However, legal activity requires permission to sell goods and use someone else's trademark.

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Today, marketplaces are experiencing a period of active growth and development. In the conditions of huge competition, they are looking for new ways to attract customers, providing companies not only with a platform for e-commerce, but also with other services. For example, with the help of such platforms as CDEK.MARKET or eBay, you can enter the international market, AliExpress gives the opportunity to work with Russian consumers on an equal basis with sellers from China.

All marketplaces provide the following features.

Analytics tools . By studying special indicators, you can understand what the supply and demand are for certain groups of goods that interest the seller. For example, Wildberries makes it possible to find out which products are currently in short supply, that is, temporarily unavailable due to high demand. These metrics allow you to make forecasts regarding demand, and therefore form a range of goods.

Marketing and promotion . Marketplaces have advertising programs and other tools that can be used to promote your product and attract customers to the site.

Electronic document management . Large marketplaces allow all accounting procedures to be carried out electronically, simplifying work with documents.

Working with returns . The seller has the opportunity to enter into an agreement with marketplaces, allowing them not to worry about returns. The unsuitable goods will be sent back to the warehouse by the platform itself.