Prevents funnel breakdown

[mouakter13]

This step is fairly straightforward. At this stage, a salesperson makes initial contact with a prospect. This can be done by phone, email, social media, text message, or an in-person conversation.

Make sure you've been thorough in the qualification stage and performed your due diligence before contacting prospects. Use the actionable information you've gathered to focus your approach when targeting specific segments.

Try our cold calling scripts to start attracting leads and developing connections.

Building relationships
It's not enough to simply sell to the customer. You must demonstrate that you are aware of your prospect's needs from the initial contact onward.

Your reps should nurture potential buyers and build relationships with them at every stage of the buyer's journey.

Nurturing leads doesn't mean your reps have to pester your customers by constantly calling or emailing them. It can simply be forwarding an article that addresses the prospect's unique problems or liking their LinkedIn posts.

On the other hand, it can be as simple as sincerely listening to objections and responding to them. The goal is to build trust with your prospects so they feel comfortable buying from you.

This part of the funnel typically spans several stages, depending binance data on how many touchpoints leads and prospects need to convert into customers.

Closing
Once your representatives have made contact, explained the product, and built trust, it's time to close the deal.

How do you establish a sale? Well, that depends a lot on your representatives, your organization, and your customers. Sometimes the customer gives a resounding "yes." In other cases, you may need to make concessions to make a sale, but you should always agree to those specific concessions in advance.

If a client disappears just before a deal, make a few contact attempts and then send a message explaining that you realize it may not be a good time and that you can contact them when they're ready.

Then, mark that contact as a cold prospect.

Follow up with cold prospects
By the way, reaching out to cold prospects should also be a stage in your funnel. Just because they weren't ready to buy when you first contacted them doesn't mean they're not ready to buy now.