9 key stages for effective sales cycle management

[mouakter13]

A study by Vantage Point Performance and the Sales Management Association highlights that having an efficient sales funnel influences business growth. Companies that have one generate 28% more revenue than those that don't.

The pattern is clear: high-performing sales teams focus on effectively managing their pipelines. This way, they boost their sales processes.

What is a sales cycle? In this guide, we explain in detail how to manage yours successfully in nine stages:

Prospecting and generating new leads
Qualifying new leads
Contacting new leads
Initial appointment/meeting
Definition of needs
Presentation of solutions
Negotiation and overcoming objections
Close the deal
Generate references
Let's dive a little deeper into each of these stages. You'll see how fusion database you can start managing your sales funnels more efficiently.


There are several prospecting and lead generation tactics. These are used to build a database of potential clients . Whether through networking or cold calling, the goal is to obtain high-quality leads.

In-person networking at events, while time-consuming, is a great way to find new leads. In a survey, marketers stated that events were the most effective marketing channel. Salespeople find it easier to qualify a prospect when they can speak to them in person. It's also a valuable opportunity to connect directly in an increasingly digital world.

Outreach activities, such as cold calling or emailing, should also top the list of lead generation tactics.

Sales teams can use lead generation tools to make prospecting easier. Leadfeeder , for example, generates leads from your website traffic. The tool provides reps with a list of companies that have visited your website. The data is divided into