Podcasts are a popular format

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To do this, you need to consider the situations in which audio content is consumed. This could be while driving, on the go, exercising, or doing housework. The next consideration is: In which of these situations can you most effectively reach your customers?

Podcasts are becoming increasingly popular. Every day, there are northeast cell phone number list almost twice as many podcast listeners as Twitter users.
Podcasts vs TwitterThey address a fairly educated, young target group that is already financially well-off.Demographics of podcast users

Why is that?
Podcasts fill "dead" time, allowing for passive consumption . This happens whenever hands and eyes are otherwise occupied. Concentration on the content and, accordingly, the perception of a podcast is very high. A good podcast is informative and entertaining . This doesn't make it a primary sales channel (although native ads are certainly successful), but rather provides the user with added value, familiarizes them with the brand, and builds authority and loyalty. Even one-hour podcasts are listened to in 90% of cases – so the bounce rate is extremely low.