Seamless omnichannel marketing

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First, identify topics and content formats that resonate emotionally with your prospects at certain stages in the sales funnel. Then use a marketing automation tool , such as Act!, to create automated email workflows and send relevant content to your prospects.

Here's an example: Let's say you own an online trading platform. Whenever a new lead opens your newsletter and reads your blog post about stock trading, Act! automatically sends the lead an email with an eBook. If that lead interacts with more content about stock trading, you can gently prompt them to create a free account on your trading platform. Or you can send content about crypto trading if that's what the lead is more interested in.

So you can use Act! to analyze how each prospect interacts with japan cell phone number your email campaigns. And then send prospects additional funnel-optimized content via Act! - without any further action on your part - such as on-demand webinars, white papers or videos, or plan follow-up activities such as phone calls and meetings.



2. Data-driven decision making
For marketing campaigns to be successful, a number of correct decisions are necessary. From choosing the layout for your infographic to the color of a CTA button for a call to action, all of this determines the success of your campaign.

However, your decision must be well-founded – and for that you need data and facts. Using elements based on gut feeling never works as well as decisions based on data.

Data-driven decisions are already standard when it comes to optimizing business operations. This trend is expected to continue to grow in 2023 as more and more small businesses use analytics data to make decisions. In fact, implementing data-driven business processes was already the second highest priority for companies in 2022.