Unlike content management systems like WordPress, TYPO3 , and Drupal, HubSpot's focus is on inbound marketing. Inbound marketing is about generating leads (potential buyers) , qualifying them, and passing them on to sales.
Search engines, social media, email marketing, good landing pages , online forms , and, of course, a good reporting and analytics tool all play a crucial role. And with HubSpot, you get everything from a single source.
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1. Easy-to-use CMS
HubSpot is easy and intuitive to use—no special technical knowledge is required. With simple drag-and-drop features, you can manage a fully integrated website with all the bells and whistles in no time. This includes blog posts, landing pages, emails, and forms.
HubSpot also offers a feature that lets you instantly see what the website you've just created will actually look like. The system also allows you to preview the responsive web design on smartphones or tablets.
2. Modules for online marketing
As an inbound marketing solution, HubSpot offers a variety of modules for online marketing :
Email marketing
HubSpot lets you create custom templates with subject lines and content that namibia phone number data automatically adapt to individual recipients. You can also run A/B tests to optimize open and click rates.
Marketing automation
With marketing automation, you can tailor content, emails, offers, etc. precisely to the behavior of your leads.
Lead management
Thanks to the integrated CRM system, you can manage contact details, create workflows and track the communication history of your leads.
Analytics and Reporting
You can measure and analyze the performance of your website, landing pages, emails, and other key elements. This helps you determine which content is performing well and which needs optimization.
Advantages of HubSpot
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