Best Practices for Sending Email Marketing

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Best Practices for Email Marketing Deliverability

The deliverability of email marketing is the percentage of emails that reach the recipients' inboxes. Deliverability is usually expressed as a percentage and is calculated by dividing the number of emails in the inbox by the total number of emails sent. The deliverability of email marketing can be measured using three key metrics:

1. Determining a good email marketing deliverability rate is complicated.

Typically, it’s a smart move for marketing to aim for a delivery rate phone number data
between 85% and 95%. But the exact number can vary from business to business. It’s a good idea to research your industry and see how others are doing. See how many emails are coming into inboxes and understand how people are engaging with them. Then, set a goal for your team to hit that metric and improve your emails.

2. The delivery rate problem of email marketing may be caused by many factors, including email content, sender, etc.

Here are some common email marketing deliverability issues that could be hurting your marketing, sales, or link building campaigns:

(a) Spam filters are designed to prevent spam from entering users' inboxes.

The problem is that many companies also use spam filters to block legitimate emails. This is especially important if you send a high volume of emails or are new to the market.

(ii) Bounce occurs when the email server receives an invalid address from the recipient’s ISP (Internet Service Provider).

When this happens, ISPs often automatically return the message as undeliverable without notifying the sender or recipient. This can result in lost sales and wasted time for both parties involved.

(iii) Email blocking lists refer to entire domains that are blocked by email providers for sending spam or sending too many emails at one time.

If this happens, all emails from that domain will be blocked from reaching your inbox until the issue is resolved.

(iv) Sender reputation refers to your popularity as an email sender across all major Internet service providers.

If you have a bad sender reputation, most ISPs will block all future emails from you to protect their users from getting spam in their inboxes.

(V) Many email clients will scan the content of your emails and automatically determine whether they are spam.

This is especially true if you frequently send emails using an email template generator. If they do, they will block your emails from being sent, usually by putting your email in their junk folder to let you know - most people won't read it anyway.

(vi) If you send emails from an address that is different from the address listed in the domain name WHOIS information, the recipient may mark it as spam even if it is not spam.

This can happen if you use a third-party service to send emails on your behalf.

While it sounds like a simple concept, there are many factors at play when it comes to deliverability.

Let's look at the differences:

4. Email marketing deliverability best practices are key to improving the overall effectiveness of email marketing campaigns.

Here are some of the most important email marketing deliverability best practices:

1. The DMARC standard protects brands from phishing attacks and fraudulent messages originating from their domains.

It also helps ISPs determine if emails sent from your company domain are legitimate. If they discover that the email is fraudulent, they will reject it immediately. This way, only legitimate emails from your domain will reach your subscribers' inboxes, increasing your engagement rate.

2. Providing personalized content to specific audiences can build trust, increase engagement and conversion rates.