Point Zero: The Strategy.

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Strategy is the first activity to develop in your business. Strategy is the idea, the goal, the moves to achieve it, while the rest are just tools. In this post we will show the differences with some examples of how strategies change depending on parameters.
TABLE OF CONTENTS
Point zero: strategy. It is the basis of everything and it is what decrees successes or failures.
What is strategy.
Don't confuse strategy with tools.
How to apply it.
Some examples.
Point zero: strategy. It is the basis of everything and it is what decrees successes or failures.


Strategy is certainly the first activity to develop in your business. Strategy is the idea, the goal, the moves to achieve it and we will see them in this post.

The application of innovative strategy generally [denmark phone number data also requires personal or collective change.

Change requires effort (starting with mental effort) so we individuals, when we can, try to maintain the status quo because adapting to physiological changes is tiring. It is normal and part of human nature.

And this happens not only in normal everyday life, but also in the workplace.

But while structured companies are able to invest by using dedicated personnel who can deal with how to improve and innovate, small local, professional, artisan and entrepreneurial businesses have greater difficulty developing a profitable marketing strategy because they are busy with daily operations.

While this is a good thing, sometimes it is better to stop for just a minute or a day to think about how to project yourself into the future.

When you think about the future, you are thinking about how to improve and so you are actually thinking about a strategy.

What is strategy.
Strategy can be defined as the development of an action plan to achieve pre-established objectives.

Goals could be business growth, increasing revenue, reducing costs, reaching new customers, or simply how to increase the “life value” of each individual customer.

Unfortunately, when things go wrong, too often the blame is attributed to the market, to customers, to unproductive marketing strategies, to the difficulty of acquiring new customers or to the risk of losing those who already follow us because the competition has implemented lower prices.

Strategy is therefore the main element of every activity, it is the basic element of our success and it is what makes us unique in front of customers and competitors.

Strategy is our goal, the guiding element, the zero point of our business.

Don't confuse strategy with tools.
Websites, mobile applications, Facebook, Google My Business, flyers, events or word of mouth are tools, that is, they are just techniques to achieve the goal you have set for yourself through your strategy.

Imagine a restaurant, the customer Mario Rossi sits down, eats, looks around, leaves happy and will probably speak well of it with his friends.

If word of mouth works, Mario Rossi will have been, probably unknowingly, an excellent tool for positively spreading the restaurant's business.

But to achieve this result, the owner (the strategist) applied his own organizational strategy through some elements such as the setting of the premises, the furniture, the verbal and non-verbal communication, the choice of the menu, the wine list and the style that his staff must have.

Everything was thought out well before Mario Rossi entered the restaurant. The staff was trained on how to welcome the customer, the chef to prepare the menu already (strategically) studied in advance and the room had already been taken care of in detail.

It is part of a good strategy to be able to offer a quick service or, in case of longer waiting times, to offer small appetizers while waiting for the ordered meal.

Offering for free, for example, a digestive at the end of the meal and “only after presenting the bill” is not a random choice but also becomes part of a strategy that increases the appreciation of the right customer at the end of the dinner. This will remain more easily imprinted in the mind of the consumer, thus improving his judgment to be shared with others.

Therefore, since marketing is everything for doing business today, when you decide to contact an expert to develop your communication, remember that the various websites, social networks, the organization of events are only functional tools to implement your strategy and never the opposite.

How to apply it.
So when you contact your expert, I suggest you don't ask for the website right away (which in my experience everyone does) but tell us about your business and the goals you have in mind, perhaps helping yourself with these simple guidelines:

Type of business
Target market
Typical customer
Direct competition
What makes your offer/proposal unique
Customer feedback to improve your offering
What more can you offer to improve compared to today and your competitors?
These guidelines will surely be useful in improving your business. You could easily create your own document of a few pages that will be the skeleton of your new strategy.