Crafting the Call-to-Action and Nurturing the Lead

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A QR code without a compelling Call-to-Action (CTA) is a missed opportunity. Users need to know why they should scan and what they'll gain.

Effective CTA examples:

"Scan to chat with our sales team!"
"Scan for exclusive discounts on your next order."
"Scan for instant customer support."
"Scan to get our free e-book/guide."
"Scan to book your appointment now!"
"Scan for real-time order updates."
Once scanned, the user is redirected to a WhatsApp chat. This is your first direct interaction, so make it count.
Print Advertising: In newspapers, magazines, flyers, brochures, or billboards to drive offline viewers online.
Vehicles: On company cars or delivery vans.
Digital Assets:

Website: On your contact page, landing new zealand whatsapp mobile phone number list pages, pop-ups, or in your website footer.
Email Signatures: A simple way to add a direct communication channel to every outgoing email.
Social Media: In your profile bios (e.g., Instagram, Facebook), cover photos, or as part of organic posts and stories.
Digital Ads: While "Click-to-WhatsApp" ads are more direct for digital, a QR code can still be effective in display ads or video ads for users on other devices.
Presentations/Webinars: Displayed on slides for direct Q&A or lead capture.
Crucially, ensure the QR code is prominently displayed, adequately sized for scanning distance, and has sufficient contrast to be readable.