How to launch your communication during the sales

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The 2023 winter sales will begin this year on January 11 and end on February 7 for most French departments.

This period is ideal for merchants and retailers to highlight their products and promotions at a sale price. Sales in general can be less and less popular, this can be explained by the accumulation of offers such as Black Friday, Cyber ​​Monday and others. Nevertheless, winter sales are still popular, and we note an over-attendance of 10 to 15% from the opening.

Already established as an effective means of communication, with an opening rate of 96%, professional SMS has already won over a majority of professionals.

But how can you make your first marketing campaign of 2023 a success ?

Here are some ideas for you:

Professional SMS with a “drive to store” aim
The professional SMS is a classic that has already proven itself. In addition to being a practical and effective means, it is also the simplest, most effective and fastest marketing medium to contact your customers, whether they are loyal, new or even old.
Furthermore, as part of the sales, it is interesting to highlight an in-store promotion to attract your base to your premises.
A simple message that highlights dates and a discount sent to your customers' buy argentina number database mobile phones will definitely catch your customers' attention.
To try to further boost store visits during sales, you can also test sending enriched SMS messages with the insertion of links in the body of the message.

Enriched SMS to increase traffic to your online store
This type of message is particularly effective for presenting a special offer, for directing your contact base to a specific page or even for making flash sales .
Inserting a clickable link allows you not only to redirect your customers to a web page, but also to set up a tracking system that will be useful to you in order to evaluate the ROI of your marketing actions.
But it may also be that you don't have a website or can't specifically direct your prospects to your website.
Discover the RCS with a plane ticket in the body of the message.
This type of example leads us to the third way to better launch your marketing campaign for the sales: SMS landing pages.

SMS landing pages to highlight your products for the 2023 sales
In this ultra-connected era, most of your customers are used to using increasingly interactive content. This is why SMS landing pages can meet their expectations. Thanks to our platform, you can create your own landing page by entering:

Your company logo
Images of your products
A descriptive text.
The plan to reach your store
A video
Your social media buttons.
SMS landing pages with sunglasses
This type of marketing message is very effective in making your messages more interactive and highlighting your sale products directly on the mobile phone on your database.

For example, it would be interesting to highlight your collection of discounted coats with a simple SMS landing page that will allow you to better sell these products subject to a special offer.

Hoping that these ideas will help you to be more successful in your 2023 sales, do not hesitate to contact us to obtain a personalized recommendation to improve your professional communication.