Appeal to Your Target Audience

zihadhosenjm80 · Post by **zihadhosenjm80** » Tue Dec 24, 2024 7:13 am

Appeal to Your Target Audience (Not Everyone on Facebook)
As I’ve said before, your goal is not to connect with everyone who uses Facebook. Your goal is to connect with the people who are most likely to enjoy and engage with your content.

Screenshot of Facebook Group for Built to Blog Course
That means when you create Facebook posts or publish an update in a armenia phone number material group you’re in, imagine what might help your target audience the most. What would they find entertaining, interesting, or useful? You don’t have to manage the needs of the whole world—just your target audience.

Avoid Clickbait Links on Facebook
Another thing that Facebook has tried to crack down on is clickbait links. This again is to create a better user experience. In 2014, they released an article explaining exactly what they mean by clickbait:

“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.”

Avoiding a clickbait-style of writing is all-around good advice for bloggers. You don’t just want people to click on your links, you also want them to feel like you’ve answered their questions and provided something of value. If they click on your link only to realize that your post is poorly written or misleading they’re not going to go back to your site.

In the case of clickbait-style writing on Facebook, you also risk losing visibility. If your posts seem like clickbait they will severely limit your impressions.

Facebook decides what is clickbait by a couple of factors:

How long people read spend reading an article linked on Facebook: If people spend some time on the article, Facebook believes this suggests that they have found some value in it. If they quickly hit the back button to Facebook, there’s a good chance it didn’t deliver.