Through digital marketing strategies, a company

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This way, with these tools, you can know how many people saw the campaign or clicked on your ad, as well as other important information.

Segmentation
can effectively segment its target audience . Various techniques are available to achieve this, including geolocation, interests, behaviors, age, gender, and others.

This makes it possible to create more effective, personalized campaigns that email list target the right audience, at the right time, and with the most efficient message possible.

Global reach
In addition to segmentation, with a good online marketing strategy, it is possible to reach a much wider audience.

Without the barriers that exist in traditional marketing, there is much more room to promote your brand, products and services globally.

Interaction with the public
Finally, we can also mention as a benefit of internet marketing campaigns the possibility of interacting with your target audience in a closer and more personalized way.

That is, through channels such as social media, email marketing and websites, it is possible to create a closer relationship with customers, understand their needs and desires and create greater loyalty .