Website personalization examples

[Shakil1984]

You can borrow this technique for your website personalization efforts as well. Whether it’s a landing page, blog post, or email marketing message, addressing your customers as individuals is a great idea.

Check out how Hyperise personalizes its homepage by adding the site visitor’s first name on the CTA button:

2. Converting website visitors
The unfortunate reality is that the overwhelming majority of website visitors remain anonymous. Part of the reason for this is that businesses aren’t using a personalization solution to capture crucial customer data.

Website personalization involves tracking important demographic and behavioral data, which can unmask visitors and give them the tailored experience they deserve.

When you’re able to anticipate what a customer wants, you can deliver the content and products they need in a convenient way. The easier it is to make a purchase from your online store, the more people will actually make a purchase—and the higher your conversion rate will be!

Every time a customer gets lost or confused on your web page, there’s a chance that they’ll leave rather than sticking around to figure out what the problem is. Website personalization is your best way of avoiding this.

Website personalization helps you generate more subscribers and collect much more first-party data. This will also reduce your reliance on Facebook and Google as your main acquisition channels.

3. Cross-selling and upselling