Teachable has some built-in email features. But for more whatsapp number list power, you should connect it to other tools. You should use a dedicated email marketing service. This makes your marketing much more effective.
Teachable's Built-in Email Features
Teachable has some basic email tools. You can send emails to students. You can send them to a group of students. For example, you can send an email to all your students. You can also send an email to a group who have not finished a lesson. This is good for simple messages.
However, these tools are very basic. They do not have automation. They do not have advanced personalization. They do not have a lot of ways to track results. For this reason, most course creators connect Teachable to a stronger tool.
Connecting Teachable to Other Services
Teachable can connect to many popular email services. It can connect to ConvertKit. It can connect to Mailchimp. It can connect to Drip and ActiveCampaign. This is a very important feature. It lets you use a more powerful tool.
The connection is often very simple to set up. You just need to follow the steps. Once it is set up, a student's information is sent to the email service. For example, a student signs up for your course. Their name and email are sent to your Mailchimp list. This, consequently, lets you email them from there.
How to Use Email to Sell Your Course
Email marketing is key to selling your course. You should use it before the course is ready. You should get people to sign up for a waitlist. You can send them emails about the course. You can tell them why it is good. This builds excitement. This, of course, is a great way to start.
After a person buys, you should use email too. You can send them a welcome email. You can send them tips to help them succeed. This helps them feel good about their purchase.
Using Email to Nurture Your Audience
A lot of people who visit your website do not buy. They are just looking. You should get their email anyway. You can offer them a free guide. Or you can offer a free video. They give you their email to get it. This is how you start to build a list.
Once you have their email, you should send them a series of emails. This is called a nurture sequence. The emails should be helpful. They should teach them something. This helps them trust you.
The Importance of Segmenting Your List
You should not send the same email to everyone. You should divide your list into groups. This is called segmentation. You can have a group for people who have bought a course. You can have a group for people who are on your waitlist. You can have a group for people who downloaded a free guide.
Then, you send each group a different email. You send emails that are right for them. This makes your marketing more effective.