What is Link Building?
Link building is an SEO technique that allows a french email address list website to improve its positioning on search engines. This is due to the fact that Google rewards those sites that are recognized as reliable and valuable by the web. According to Google's algorithm, a site that receives incoming links from other websites is trustworthy, so it deserves to achieve a good positioning on Google for contextual SERPs.
For this reason, as part of an SEO strategy, it is important to also take care of obtaining backlinks , or incoming links, to improve your rankings.
But be careful! Not just any link is valid: as Google explains in its guidelines , links from one site to another must occur naturally and provide added value , otherwise you may incur a penalty, or a restrictive measure by Google that causes a website to quickly lose organic visibility.
If you want to learn more, you can read our latest research on Google manual penalties for unnatural inbound links , where we explain why Google penalizes a website and what are the so-called "toxic inbound links" that compromise a backlink profile.
If you are willing to work honestly and in full compliance with the standards set by Google, this post will help you leverage a powerful SEO tool, SEMrush Link Building Tool , to find backlinks that bring value to your website.
From a link earning perspective ( earning quality links ), we will see how to find, based on your keywords and your competitors, the best websites in your sector and, once you have selected a site, make sure that it inserts a link to your website.
Let's get started!