Keeping it Personal
A simple, personal touch works wonders. You can use their first job function email list name in the message. This makes the text feel special. For example, "Hi, Sarah! We have a deal just for you." Many tools can do this for you. Also, you can send texts based on their past actions. If they bought shoes, you can send them a shoe deal. Therefore, they will be more likely to buy again. People like to feel like you know them.
Tracking Your Success
How do you know if your campaign worked? You need to track it. You can see how many people clicked a link. You can also see how many used a coupon. This data is very helpful. It tells you what is working. Consequently, you can make your next campaign even better. You can see which deals people liked most. This helps you to give them more of what they want. In short, tracking is a key part of the process.
Understanding Your Audience
Before you even start, know your audience. Who are you trying to reach? What do they like to do? What time are they usually busy? If you sell things for young people, they might text a lot. They will be fine with more messages. On the other hand, if you sell things to older people, they might like fewer texts. They will want very clear and simple messages.
What to Send
You have many choices. You can send coupons and deals. You can also send alerts about sales. Or maybe you want to send a link to a new blog post. You could even just send a friendly greeting. All of these work well. The best thing to do is mix it up. This keeps things fresh and interesting. You should not just send a deal every single time. That can get boring.