Chikonzero Nei Makambani Aya Achitungamira MuKushambadzira
Kune zvikonzero zvakawanda zvinoita kuti maka telemarketing data mbani aya arambe ari pamberi pemakwikwi. Kutanga, ane ruzivo rwakadzama rwevatengi uye musika, zvichivabvumira kugadzira mazano anoenderana nezvido chaiwo. Pamusoro pezvo, vanoshandisa tekinoroji dzepamusoro dzinosanganisira AI uye big data analytics kuti vaongorore maitiro uye kufanotaura zvinodiwa. Izvi zvinobvumira kugadzirisa mharidzo dzinokanganisa uye dzinobata pfungwa dzevateereri pasina kuparadza zviwanikwa. Kupfuurirazve, makambani aya anogara achivandudza nzira dzavo kuti dzirambe dzakakosha mumusika unochinja nekukurumidza.
WPP – Simba reKushambadzira Pasi Pose
WPP iboka guru rinobata makambani akawanda anopa masevhisi akasiyana-siyana ekushambadzira. Richibva kuUnited Kingdom, WPP rinonyanya kuzivikanwa nekubatanidza ruzivo rwekugadzira, ongororo dzemaitiro evatengi, uye kushandiswa kwehunyanzvi hwemadhijitari. Kubudirira kwaro kunobva pakugona kupa mhinduro dzakagadzirwa zvinoenderana nemusika wega wega, izvo zvinoita kuti riwedzere kutendwa nevakawanda. Mukuwedzera, WPP rinoshanda mumisika yakawanda, zvichiita kuti riwane ruzivo rwepasirese rwunobatsira mukushambadzira kwemabhizinesi epasi rese.
Omnicom Group – Nyanzvi dzeKugadzira Zano Rinokanganisa
Omnicom Group, kubva kuUnited States, rinotungamira mukupa mazano ekugadzira uye maitiro ekusimudzira mhando. Richishandisa mapazi akasiyana-siyana, Omnicom rinogadzira mushandirapamwe unokwezva nekupinza ruzivo rwemakambani anobatsira mukugadzira mifananidzo yakasimba yemhando. Kunyanya, rinotarisa pamhedzisiro, richishandisa dhata kuti riongorore kubudirira kwemushandirapamwe uye kugadzirisa nzira dzacho zvichibva pane mhinduro. Kubatana kwehunyanzvi uye kushandisa tekinoroji kwakaita kuti Omnicom riwedzere kutonga musika wepasi rose.
Publicis Groupe – Kugadzira Zvinhu Zvinoshanda
Publicis Groupe, richibva kuFrance, rinozivikanwa nekugadzira mhinduro dzepamusoro dzinosanganisa midhiya, kushambadzira uye kushandiswa kwehunyanzvi hwemadhijitari. Zvakakosha pakambani iyi ndezvekuti rinoisa vatengi pamberi pezvose, richigadzira zvirongwa zvinoenderana nemaitiro avo chaiwo. Publicis rinotora mukana wekuenderera mberi kwekuvandudzwa kwetekinoroji, richishandisa maAI chatbots uye predictive analytics kuti riwedzere kushanda kwemushandirapamwe. Izvi zvaita kuti riwedzere kukwikwidza uye kuwana nzvimbo yakasimba mumusika wepasi rese.
Interpublic Group (IPG) – Kunyatsoshandisa Dhata
Interpublic Group (IPG) rinoshanda munyika dzakawanda richipa masevhisi akasiyana-siyana anosanganisira kushambadzira kwepamhepo, PR, uye zano remhando. IPG rinonyanya kushandisa dhata kugadzira mushandirapamwe wakanyatsobudirira. Rine mapazi akasiyana anoshanda mumapurojekiti makuru, zvichiita kuti rigone kupa mhinduro dzakakwana kubva pakutanga kusvika pakupedzisira. Kupfuurirazve, rinoramba richitsvaga nzira nyowani dzekushandisa tekinoroji kuti ribatsire vatengi kuwana chinzvimbo chakasimba mumusika.
Dentsu Inc. – Simba reAsia muKushambadzira
Dentsu Inc. kubva kuJapan, rinozivikanwa nekusanganisa tsika dzechinyakare uye matekinoroji matsva mukushambadzira. Rinoita basa guru muAsia uye rine simba rinokura muEurope neAmerica. Dentsu rinoshandisa nzira dzakasanganiswa dzinosanganisira midhiya, kushambadzira kwemadhijitari uye kushambadzira kwemunharaunda. Izvi zvinobatsira kuti mushandirapamwe waro ubate zvakasiyana-siyana zvevateereri uye ugare uchikurudzira mhando dzemabhizinesi.
Havas Group – Hunyanzvi neHukama hweVatengi
Havas Group, kubva kuFrance, rinoshanda munyika dzakawanda richinyanya kutarisa pakuvaka hukama hwakasimba nevatengi. Kambani iyi inosanganisa kushambadzira kwemadhijitari, midhiya, uye PR kuti igadzire mushandirapamwe wakakwana. Kunyanya, Havas rinotarisa pakuita kuti mharidzo dzayo dziwirirane nemagariro uye tsika dzevateereri, zvichiita kuti ibudirire mumisika yakasiyana.
BlueFocus Communication Group – Simba reChina
BlueFocus Communication Group, kubva kuChina, riri kukura nekukurumidza richishandisa matekinoroji matsva uye nzira dzinoshanda dzekushambadzira. Rinobatsira makambani emunyika neepasi rose kugadzira mushandirapamwe unoshanda mumisika yavo. BlueFocus rinosanganisa kushandiswa kwedhata, social media marketing, uye PR, zvichiita kuti rive nemukurumbira mukupa mhinduro dzakakwana dzinoenderana nezvido zvevatengi.
Accenture Song – Kugadzira Mushandirapamwe weRamangwana
Accenture Song (yaimbozivikanwa seAccenture Interactive) iri kushandura nzira dzekushambadzira nekusanganisa tekinoroji, dhizaini uye ruzivo rwevatengi. Richishanda pasi peAccenture, rinoisa pakugadzira mushandirapamwe unosanganisa innovation uye kuongorora kwedata. Izvi zvinoita kuti vatengi varambe vari pamberi pemakwikwi.
Leo Burnett – Zita Rinogara Riri ReShungu
Leo Burnett rinozivikanwa nekugadzira mifananidzo inogara ichiyeukwa uye mharidzo dzinokurudzira. Kubva kuUnited States, kambani iyi ine nhaka yakareba yekushambadzira, ichivaka hukama hwakasimba nevatengi kuburikidza nekugadzira uye nyaya dzinokurudzira.
Mhedziso – Zvidzidzo Kubva Kuvatungamiri
Makambani gumi aya anoratidza kuti kubudirira kwekushambadzira kunoda musanganiswa wekuvandudza, kuongorora kwedata, uye hunyanzvi hwekugadzira. Mabhizinesi anoda kukura anogona kudzidza zvakawanda kubva pakuongorora nzira dzinoshandiswa nevakuru ava. Kugara uchigadzirisa nzira uye kushandisa tekinoroji itsva ndizvo zvinovimbisa kugara uchibudirira mumusika wepasi rese.