Fundamental Terms in Email Marketing
For a start,Let's talk about the most basic concepts.Aposte restanteis australia accountant email list the basis of everything:It is the set of email addresses of people who have given you permission to send them communications.Andsubscriberis a person on your list.HeconsentIt is crucial; it must be explicit to comply with regulations like the GDPR.Andnewsletter(newsletter) is an email that you send regularly with news and relevant content.Andtransactional emailIt is an automated message that is sent after a specific user action,such as a purchase confirmation or a password reset.
Key Metrics for Measuring Success
To know if your campaign is working,you must measure certain metrics.Theopen rateis the percentage of people who open your email.Theclick-through rate (CTR)is the percentage of clicks on the links in your email.HespamIt is an unsolicited email,and thebounce rateindicates how many of your emails could not be delivered.A soft bounce is temporary (inbox full),while a hard bounce is permanent (no direction).These metrics give you a clear view of your campaigns' performance.
Types of Campaigns and Automation
Campaigns can vary greatly in their objective.Adrip campaign(drip campaign) is a series of automated emails sent in a predefined order over time.AndautoresponderIt is a type of automated campaign that is triggered by a specific event,as a new subscription.Thesegmentationis the process of dividing your list into smaller, more specific groups.This allows you to send more relevant and personalized messages,which increases engagement and conversion rates.
Glossary of Additional Terms
Other important terms include thecall to action (CTA),which is what you want the reader to do,such as "Buy Now" or "Download Guide".T