The perversion of Social Media Marketing

[sohanuzzaman56]

I didn't know how to title this post. We could talk about perversion, denaturalization, etc. In the Prestigia blog we usually comment on positive, exemplary cases, good practices of companies in social networks. But today we will point out some not so good practices.

No one doubts that Web 2.0, social networks, are an bc data hong kong unprecedented phenomenon in the world of marketing. Among other things, these environments have made it easier for companies that did not have large budgets for marketing and communication actions to reach their target audiences with a much smaller investment.

Dinosaur

Many large companies have also jumped on the 2.0 bandwagon. They have seen an opportunity to sell more, with less investment. Besides, nobody wants to be left behind in what is fashionable, neither do they.

But many have started badly. They have seen social media as just another tool, just another marketing tool. They have not understood the paradigm shift that the authors of the Cluetrain Manifesto announced in 1999 , which is astonishingly prescient of what we are experiencing today.

I think that this denaturalization of social networks constitutes, in fact, a lack of respect for their users. Let us specify some manifestations of these bad uses and abuses of social networks by some companies:

1) They use their Facebook profile only to broadcast, to bombard us with information about their products, offers and fantastic promotions. They have no interest in providing us with any added value . Because they have not been interested in getting to know their customer better, in going a little further than their product or service.