The Strategy is Simple: Add a Quiz to Your Homepage and Ask All Your Site Visitors to Take the Quiz to Find the Product That Best Suits Their Needs. When They Complete the Quiz, Ask for Their. Send These Suggestions via Email, Preferably With an Offer Attached, to Encourage Purchase. Take Eyewear Brand Warby Parker, for Example, Which Uses a Quiz in the Banner Section at the Top of Its Website to Engage Site Visitors.
Warby Parker Quiz Example cambodia phone number library Image via Warby Parker When They Complete the Quiz, They Can Enter Their Email Address to Get Personalized Recommendations Sent via Email, or Skip It and Get Recommendations Directly. Warby Parker Second Image Image via Warby Parker by Offering This Opt-in, It Ensures That Only Interested Consumers Sign Up for Its Emails, Helping to Generate Relevant Leads. Provide Free Tools for Website Visitors Another Tried and Tested Email Lead Generation Strategy is to Offer a Free Tool, Such as a Calculator or Generator, to Your Target Audience.
These Are Great Lead Magnets to Attract Relevant Traffic to Your Website. You Can Ask Them to Create a Free Account or Provide Their Email Address to Use the Tool for Free or Get Results. This Tool Could Be a Headline Generator or a Cost Calculator. Just Make Sure It’s Relevant to Your Industry and Helps You Reach Your Target Audience. Here’s an Example of a Free Email Subject Line Testing Tool From Coschedule. It First Asks People to Enter the Subject Line They Want to Test.