The total revenue reached

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$39,117 million, in 2019. Nike’s Key Resources Nike’s key resources consist of: Physical structures: Five distribution centers in Memphis and others in California; Human resources: Nike Explore Tea Sports Research Lab, with more than 40 researchers that work on innovations; Intellectual property: Third-largest design patent portfolio in the United States. Nike’s Key Activities The main key activity of the company is designing and developing the products. In order to achieve that, other activities are involved, such as research (about materials, technologies, and trends/behavior) and negotiation with the suppliers.


Additionally, marketing, sales, and advertising are essential for uae whatsapp number database this business model. Nike’s Key Partners As Nike relies on outsourced contractors to manufacture its articles, these manufacturers are surely its most important key partners. They are more than 145 footwear factories and over 400 apparel factories, mostly outside the United States.

Besides that, other partners include some universities and institutions in North America, Europe, and Asia for sports and scientific research. Nike’s Cost Structure The largest expenses for Nike are the costs of sales (mostly inventory and warehousing), that account for more than $21 billion per year.